Happy Agency Hai Kya?

When I think about it, and introspect 'What differentiates us? At UCID?'.
Unconventional work yes, responsiveness to clients needs yes, consistently delivering results yes.

But then these are the expected traits of an agency. What else would keep clients staying with us, choosing us over the others- year after year.

While addressing a batch of fresh MBA grads yesterday, we stumbled up on the golden circle. While explaining the golden circle of communication, made famous by Simon Sinek, I caught myself saying in my head, "It's not the 'What you do' it's the 'WHY you do it' is what matters".

People work with people who believe in what they believe and not because of what they do...and this is truly what differentiates us.

We believe we are a HAPPY AGENCY, we love our work, we find happiness in our work, we believe that our work is an expression of happiness and not a mere means to bring in our pay-cheque.

We transfer this Happiness, in turn to our clients by helping them accomplish their goals happily. By simply adding structure we have enabled them to work with an agency happily. The planning tools that help us foresee clients communication needs and start work early and churn out ideas when needed. With brand planning tools we help clients reflect and plan their brand strategy. With small dip stick research we give them candid & quick feedback on their communication.

I don't mean to sell UCID here, but we surely know that the Ka-Ching of your cash register truly makes you happy, and our motto is to make that happen. 

All this happens only with a happy workforce, team UCID. How do we make sure we maintain our Happiness Quotient? Well that an entirely different story.

I have to get back to celebrating, my work.         

Happy World Happiness Day to you as you do yours.